E-Mail Marketing with FIDO

Why E-Mail?

COST SAVINGS

The average cost (labor, review cycles, materials) to produce and mail a newsletter is well over $1.00/piece. With e-mail we can help you do everything for less than a nickel/piece.

BETTER CAMPAIGN MEASUREMENT

E-Mail allows for the tracking of a critical component that direct mail can't: Exposure. Moreover, all e-mail stats are real time, so you can know right away how a particular campaign is doing.

TIMELY DELIVERY

How do you communicate a special offering to your constituents within 30 minutes of learning about it yourself? E-Mail let's you quickly get key messages to your most important people in a fully branded way.

FIDO Is The Smart E-Mail Service

FIDO is a simple to use e-service, allowing you to communicate your message in a direct, consistent, professional and personalized manner. With FIDO, you can easily keep your customers and members informed of announcements, such as new products, services or upcoming events. For pennies on the dollar, FIDO is the easiest and most affordable way to professionally communicate your message to your audience.

FIDO IS POWERFUL

FIDO includes all the technical muscle to ensure each campaign is smooth sailing: advanced list management to ensure mailing lists don't include duplicate addresses; bounce-handling so you don't get an inbox full of bad addresses; web-based unsubscribe request handling. FIDO also produces html e-mail that seamlessly matches your online look to reinforce your brand. Finally, FIDO delivers meaningful statistics to accurately measure the success of each campaign as well as the ability for trend analysis.

FIDO BRAGS KEY FEATURES

Fully Branded HTML e-mail: Your e-mail matches your online branding, consistent with your web site, for a total customer experience.
Meaningful Statistics/Tracking:Real time, accurate tracking of the success of each campaign and trend analysis.
Viral Marketing: Gain maximum exposure by encouraging your recipients to send their friends and colleagues a copy of your e-mail newsletter.
List Management: FIDO takes care of all the technical hassles, (de-duplication, bounces, unsubscribe requests), delivering both html and plain-text e-mails for timely and extraordinary results.
Private Lists: FIDO provides private lists so you can communicate to a certain subset of special customers and be assured no one else can “sign up” without your approval.
List Segmentation: Create sub-segments to a list so that you can easily communicate to each segment properly.
Subscription Page: Consistent with your branding, the subscription page looks identical to your web site (not just your logo stuck in a corner on a stark white page).
No Co-Branded Messaging: The only logo your customer and members see is yours. (You won't see “powered by wrinkledog, inc.” just as you wouldn't expect to hear “powered by AT&T” at the end of your phone call.)

FIDO is available as a do-it-yourself web-tool or as a service. Contact us to learn how e-mail marketing can help improve your office's operational efficiency.