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August 10, 2015 — by: E. Werner Reschke
Categories: Trends

Email Marketing, Email SolutionsEmail marketing was at the genesis of the digital marketing revolution. What’s quite amazing is the simple fact that after nearly 20 years, email marketing is still one of the most cost-effective ways to reach your customers with your message, announcing new products, services or events.

One of email marketing’s strongest assets is the simple fact that almost everyone has an email address. This amazing fact stretches across all demographics — old or young, male or female, employed or retired — this can not be said for Facebook, Twitter, Instagram or any other social media platform. Sure within certain groups social media can do well but on the whole email trumps any other written communication platform.

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May 06, 2015 — by: E. Werner Reschke
Categories: Trends

Google-logoLast month Google significantly changed the way they rank websites. The shift gives a weighty nod for those websites that render properly for mobile devices. In other words, all things being equal, websites that are optimized for mobile devices now receive a better search engine ranking than websites that are not built for mobile.

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.” [ source ]

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September 06, 2014 — by: E. Werner Reschke
Categories: Trends

Responsive web design, ignorance will hurt youAs someone once said, “You can’t blame ignorant people doing silly things. Ignorant people just don’t know better.” Now before rushing to judgment, there can be a couple of reasons someone might be ignorant. They could be 

  • immature like a child and therefore not have the capacity to understand the information in question,
  • apathetic so they don’t care that they don’t know,
  • lazy and therefore don’t spend the time necessary to keep themselves informed,
  • uneducated and so they have the ability and willingness to know but just haven’t learned all the facts.

What does any of this have to do with Responsive Web Design? Great question. Here’s the answer: Do you know what Responsive Web Design is? If the answer is no, which of the four types of ignorant are you? Most likely if you are part of a business or organization that hired you for your skill set, you fall into the uneducated category,... so you are in luck. That is exactly what this post intends to do — educate you about what Responsive Web Design is and why it matters.

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July 02, 2014 — by: E. Werner Reschke
Categories: Trends

BloggingBlogging was introduced to the world early last decade. Blogging was initially used as a way that people could express their opinions for everyone to read. Writers immediately took to the new medium and soon after journalists caught onto the power. Matter of fact it was a blogger in 2004, who took on powerful CBS News Anchor Dan Rather, showing the world Rather’s proof about George W. Bush was fraudulent.

Today blogging takes on many forms. For example, several organizations use blogging as a way to report news stories. wrinkledog’s news section is a blog — a series of articles about news, trends and announcements. Blogs allow organizations to catalog and archive information very easily. Moreover, active blogs help improve you your website’s ranking among search engines.

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May 13, 2013 — by: PR Director
Categories: Trends

3-sharpeis-transAt wrinkledog, we have been in the business of building websites for over 13 years. That’s 13 “internet” years — which, as fast as our industry changes, translates into 130 real years. You could say, we have been around the block a few times. During that time we have seen internet ideas, fads and companies come and go more than we care to count. With the internet, what matters is not that there is something new; instead what works — and what lasts.

And that is what we, at wrinkledog, are all about: building websites that work, websites that last, websites that are apart of your business plan and not just a yellow-book pages online ad. This means providing more than just an "about us" page and contact info on your site. We just don’t design a site and say, “good luck”. We build a site with you and are there when you need help.

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July 28, 2012 — by: E. Werner Reschke
Categories: Trends

Email Marketing - up 20% in 2012According to a BizReport article, email marketers in the retail sector have been using email 20% more in 2012 than in 2011.  Why the return to email? There are a few simple answers:

Email is Everywhere — say what you want about social media and other trendy ways to communicate, email still leads the pack in “reachability”. Almost everyone in every market segment has an email address. One even needs an email address to sign up for a social media account. Email is everywhere.

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July 09, 2011 — by: PR Director
Categories: Trends

E-mailIn 1988 I went to work for a Fortune 500 company in the timber industry. It was in a big office building in downtown Portland. Most who worked in our office were 10-20 years older than myself and had been on the job at least five years —most much longer. There were no computers on the desks. All communication was by phone or in person.

In 1990 I jumped ship and joined a small medical supplies firm. It was a “start up” that it had been in business for less than five years. Everyone, including myself, had a PC on their desk. We all ran Microsoft DOS, and we all had e-mail. While DOS e-mail was cryptic, it also was a great way to communicate with those inside the office or those down the street at our warehouse. No longer was I forced to catch people on the phone. Instead I could just e-mail them and when they were available they'd get my message.

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