Email marketing was at the genesis of the digital marketing revolution. What’s quite amazing is the simple fact that after nearly 20 years, email marketing is still one of the most cost-effective ways to reach your customers with your message, announcing new products, services or events.
One of email marketing’s strongest assets is the simple fact that almost everyone has an email address. This amazing fact stretches across all demographics — old or young, male or female, employed or retired — this can not be said for Facebook, Twitter, Instagram or any other social media platform. Sure within certain groups social media can do well but on the whole email trumps any other written communication platform.Read More >
Last month Google significantly changed the way they rank websites. The shift gives a weighty nod for those websites that render properly for mobile devices. In other words, all things being equal, websites that are optimized for mobile devices now receive a better search engine ranking than websites that are not built for mobile.
As someone once said, “You can’t blame ignorant people doing silly things. Ignorant people just don’t know better.” Now before rushing to judgment, there can be a couple of reasons someone might be ignorant. They could be
What does any of this have to do with Responsive Web Design? Great question. Here’s the answer: Do you know what Responsive Web Design is? If the answer is no, which of the four types of ignorant are you? Most likely if you are part of a business or organization that hired you for your skill set, you fall into the uneducated category,... so you are in luck. That is exactly what this post intends to do — educate you about what Responsive Web Design is and why it matters.Read More >
Blogging was introduced to the world early last decade. Blogging was initially used as a way that people could express their opinions for everyone to read. Writers immediately took to the new medium and soon after journalists caught onto the power. Matter of fact it was a blogger in 2004, who took on powerful CBS News Anchor Dan Rather, showing the world Rather’s proof about George W. Bush was fraudulent.
Today blogging takes on many forms. For example, several organizations use blogging as a way to report news stories. wrinkledog’s news section is a blog — a series of articles about news, trends and announcements. Blogs allow organizations to catalog and archive information very easily. Moreover, active blogs help improve you your website’s ranking among search engines.Read More >
At wrinkledog, we have been in the business of building websites for over 13 years. That’s 13 “internet” years — which, as fast as our industry changes, translates into 130 real years. You could say, we have been around the block a few times. During that time we have seen internet ideas, fads and companies come and go more than we care to count. With the internet, what matters is not that there is something new; instead what works — and what lasts.
And that is what we, at wrinkledog, are all about: building websites that work, websites that last, websites that are apart of your business plan and not just a yellow-book pages online ad. This means providing more than just an "about us" page and contact info on your site. We just don’t design a site and say, “good luck”. We build a site with you and are there when you need help.Read More >
According to a BizReport article, email marketers in the retail sector have been using email 20% more in 2012 than in 2011. Why the return to email? There are a few simple answers:
Email is Everywhere — say what you want about social media and other trendy ways to communicate, email still leads the pack in “reachability”. Almost everyone in every market segment has an email address. One even needs an email address to sign up for a social media account. Email is everywhere.Read More >
In 1988 I went to work for a Fortune 500 company in the timber industry. It was in a big office building in downtown Portland. Most who worked in our office were 10-20 years older than myself and had been on the job at least five years —most much longer. There were no computers on the desks. All communication was by phone or in person.
In 1990 I jumped ship and joined a small medical supplies firm. It was a “start up” that it had been in business for less than five years. Everyone, including myself, had a PC on their desk. We all ran Microsoft DOS, and we all had e-mail. While DOS e-mail was cryptic, it also was a great way to communicate with those inside the office or those down the street at our warehouse. No longer was I forced to catch people on the phone. Instead I could just e-mail them and when they were available they'd get my message.Read More >
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